In Uk, news has been released that advertisement for pregnancy advisory services could be allowed in prime-time evening slots on major TV channels and radio.
This came quite surprisingly as this kind of advertisement is normally banned from the TV media. This is due to the fact of which to protect the youth in receiving the wrong signal.
The sudden decision is made to put a halt on high rates of teenage pregnancy. This indicates to me that teenagers getting pregnant in UK are getting more and more common nowadays, and now, the government is trying to do something about it. One of the solutions they using is by education through media.
Everyone knows the power of media. Through this way, the message can be spread across to the public in the shortest time. As there is more and more teenagers getting pregnant nowadays, hence I felt this move will benefits the public. However, this will also be a double edged sword. Without proper guidance by parents, kids might also receive the wrong signal.
In additional, rules restricting the advertising of condoms on TV could also be relaxed under proposals. With all these new proposals for advertising through TV and radio, advertisers however will not rush into advertising. Adverts must be carefully planned before advertising. It shall not refer woman directly for abortion and also to encourage people to have safe sex. On top of that, the price for advertising during prime time period is costly too.
In conclusion, it will be interesting to see this kind of advertisements during prime time period. With this proposal taken into account, it might also open up to other kinds of advertisements in the future.
References and Image Source:
Yahoo News UK & Ireland, Abortion Ads could be allowed on TV, viewed on 28th March 2009, <http://uk.news.yahoo.com/21/20090326/tuk-abortion-ads-could-be-allowed-on-tv-6323e80.html>
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